YouTube is the television of the 21st century. There isn’t any getting around that. With a platform that appeals to all demographics, YouTube is an invaluable tool for jewelers to market their products and services.
Currently, Smart Age is proudly offering a YouTube marketing service in the form of Bumper Ads. Bumper Ads are a powerful 6 second video format designed to appeal to YouTube viewers with small screens and short attention spans. The format is a great way for advertisers to build brands because of the strong positive responses that well-made ads have on the viewer. The ads are appealing because they offer a high impact in a very short period of time. As a result, your potential customers don’t get annoyed by long videos they’re forced to watch through and are more likely to click through to find out more about your business.
After over 600 campaigns were studied, YouTube found that 9 out of 10 Bumper Ads drove a significant lift in Ad Recall, with an average of 38%. In a study of over 400 campaigns, 6 out of 10 Bumper Ads drove a significant increase in Brand Awareness, with an average increase of 9%. The numbers are clear. YouTube marketing is an effective tool jewelers can leverage in order to boost their presence in the digital space, increase their Brand Awareness, and ultimately increase their sales.
Bumper Ads are a great way to supplement your marketing efforts and increase your digital footprint. When you cast your marketing net wide in the digital space, you are able to target the users you want to target which means that you get a much better average ROI per dollar spent versus traditional marketing. Over time, you can optimize your digital marketing campaigns to achieve even greater results across various platforms.
Whatever your business goals, Smart Age offers a full-service digital marketing solution for independent jewelers. We help you manage and grow all aspects of your digital presence so you can generate more sales with a comprehensive digital strategy. We are always looking to grow our family so we encourage you to give us a call or send us an email with any questions you might have!