Top Tips To Optimize Your Jewelry Store’s Google My Business Page
By Emmanuel Raheb
Founder and CEO, Smart Age Solutions
As a jewelry store owner, you can’t afford not be on Google. That’s how most customers begin their search online, even when shopping for jewelry. A recent study found that up to 92 percent of customers search and compare competitors before making a purchasing decision.
According to the search engine industry leader Moz, being listed on Google My Business is a major driver to how well you’ll rank within local search results and maps. There are many advantages to investing in your Google My Business profile to help grow your jewelry business.
What Is Google My Business?
Google My Business is your jewelry store’s online profile across all of Google’s services. This includes Google’s knowledge graph, maps and search results. It’s what your customers see about you when they use any of Google’s services. Google My Business is a major part of creating your reputation online.
How To Get Started With Google My Business
If you don’t already have a Google My Business page, you’ll want to create one. You can do this easily when logged into your Google account. This is also part of your gmail account (a service which many people use). You can find where to claim and edit your Google My Business page within the control panel as you’re logged in.
Start by customizing your profile. Be sure to include all the basic information regarding your jewelry store’s hours, services offered, popular collections, as well as interior and exterior photos. The more information you include, the better you’ll rank and the more trustworthy your jewelry store will become. Many jewelry customers start their shopping online so how well you present yourself is when buying decisions are made.
Your goal is to maximize your jewelry store’s popularity, search relevance and visibility, as well as to establish trust.
How To Maximize Your Google My Business Page
Here are 4 ways you can improve your digital marketing and immediately increase your Google My Business page results.
- Include Your Jewelry Services
Listing all of your jewelry store’s services on your Google My Business page is another way to optimize your profile and help it rank higher within the search results. Google suggests services based on what people are looking for. As a service-based business, keywords such as jewelry repair, custom jewelry and jewelry appraisal are all high-value target keywords you want to make sure your store shows up in.
- Add Your Jewelry Styles
Google My Business allows you to promote individual products on your page. This is the perfect opportunity for you to curate the most popular jewelry styles or highlight a specific collection. Your profile can include photos, description and price –making it to perfect digital jewelry catalog. You can even link them directly to the specific product page on your website – and it’s all 100% free. There’s no reason why you shouldn’t get started.
- Respond To Google Reviews
With the decline of third-party review sites such as Four Square, Facebook reviews and even Yelp, people are increasingly relying on the reviews found in Google’s own search results to make their buying decisions.
The more positive star ratings and reviews you have on Google, the better and higher you’re jewelry store will rank. Many SEO experts consider signals from reviews (number of stars, quality, depth, diversity and quantity) to be one of the most powerful local SEO factors that Google looks at.
Replying to each and every review you receive (both positive and negative) is a great way to impact Google’s secret algorithm and ensure that your jewelry store continues to remain relevant and rank well.
- Ask And Answer Questions
Google makes it extremely easy for you to address your customers questions and concerns. Your Google My Business profile allows you to include a FAQ area, where frequency asked questions can be made public for everyone’s knowledge. This is your chance to educate potential customers even before they set foot in your store!
Write down a list of the most common jewelry questions you and your staff encounter each day. These are perfect to include within your profile and provides a rich source of fresh content for Google. Each
question becomes yet another source of keywords with the potential to appear next time someone does a search for jewelry. The more questions and answers you include, the better chance you’ll rank.
In conclusion, Google My Business is a powerful way to to be found by new customers, but it’s not a one-time thing. As a local discovery tool, you must constantly edit and update your page to maximize your marketing and increase your online presence.
This includes publishing fresh content, updating your jewelry store’s opening and closing hours when they change, attracting new customer reviews, and responding to prospective inquiries. It’s also crucial to monitor new developments from Google to take advantage of new features and always stay one-step ahead of your competition.
Ultimately, the more time and effort your jewelry store invests into Google My Business, the more your sales will benefit. Get the most out of this amazing opportunity and get started today.
If you need any help optimizing your jewelry store’s Google My Business profile, don’t hesitate to contact our marketing specialists at Smart Age Solutions. The only Google and Facebook partner for the jewelry industry.