How To Use Google My Business To Get More Jewelry Customers In 2022
By Emmanuel Raheb
Founder and CEO, Smart Age Solutions
A Google My Business profile is a must-have for your jewelry store’s marketing plan. It’s one of the most effective ways to ensure that your jewelry store is visible in your community and seen by your customers.
With a Google My Business profile you can provide your jewelry store’s hours, photos of your business, your location, what type of jewelry and services you offer, customer reviews, your social media channels, answers to common jewelry questions and more! Google wants you to include as much information as possible.
Once you have a profile, your jewelry store can start showing up in Google’s search results, maps, and more! Your profile is seen across all of Google’s services...and the best part is it’s FREE.
Keep in mind that a Google My Business profile is only for businesses that have a physical location. If you just sell online, then you can’t use this. It’s the one big difference that independent jewelers have that larger online-only jewelry sellers don’t. Use it to your advantage.
Here are 4 ways you can maximize your Google My Business profile and generate more business in 2022.
- Interact with jewelry consumers.
Your Google My Business profiles gives you an opportunity to interact online with people who are looking for an engagement ring or other jewelry. Through your profile, you can allow direct messages, answer jewelry questions, and respond to reviews. Google allows you to do all this and more. There are many interactive features which can help you to become the trusted, jewelry expert in your area. Always focus on what your audience’s needs are and take advantage of every community-building feature Google offers.
- Showcase your jewelry business.
When customers are searching online for an engagement ring or jewelry gift, you are what people see you are. Most people won’t be aware of you and have never visited your jewelry store before. The first impression you’ll make is when your Google My Business profile is shown in search results or on Google Maps. Photos become your best marketing tool so it’s important to show both the outside and
inside of your jewelry store, as well as a good view of the jewelry styles and collections you offer. Photos of yourself and your staff are always a great way to put a face on your business. People like to do business with friends. This gives you a great opportunity to show who you are and why your jewelry store is such a special place in the local community. The more information you provide a potential customer, the more chances you have to win their heart over.
- Learn more about your audience.
The Google My Business dashboard is a goldmine of information. You can gain insights about your audience and how your jewelry business in performing within the Google search results. In the analytics area of the platform, you can see what keywords people are searching for to find your jewelry store and how they discovered you. Google also shows you a breakdown of the actions taken on your business listing and which photos were viewed most in your profile.
With the right type of UTM tagging, you can track clicks from your Google My Business profile to your website and quantify how much traffic and how many sales you’ve made.
- Optimize your profile for local SEO.
Google My Business was created by Google specifically for local SEO. It’s sole purpose is to help people in their city or town find local businesses which serve their needs. Obviously, if someone is located in a different area that’s not close-by, then you won’t be seen.
When sometimes searches for a specific keyword or service in their area, Google wants to show the best choice possible amongst all of the businesses that are registered with them. If your listing is relevant, then Google is more likely to promote you.
As Google helps more searchers find what they’re looking for, Google is rewarded with repeat loyalty and you’re rewarded with a new visitor to your website or store. Google’s search results become a self fulfilling prophecy. Local SEO should always be a core part of your marketing strategy, if it isn’t already.
Ultimately, what you do with Google My Business is up to you. It truly is the one area where the more time and effort you put into it, the more your jewelry business will get out of it. When creating your digital marketing plan remember that if you’re not seen online, then you simply don’t exist (especially to younger customers who have never set foot inside a jewelry store).
With so many benefits of a Google My Business profile, what are you waiting for? Start now. It’s best to begin with a simple profile and grow from there. Don’t get caught up with making it perfect. It’s
more important to create a digital presence in Google first to get ranked and be seen. When you start getting new leads and sales coming in, it will encourage you to do more. Remember, success is always the best motivator of all.