5 Reasons Why You Need A Digital Marketing Strategy To Grow Your Jewelry – Smart Age Solutions

5 Reasons Why You Need A Digital Marketing Strategy To Grow Your Jewelry Business

By Emmanuel Raheb 

Founder and CEO, Smart Age Solutions 

Every good marketing strategy starts with who, what, where, when, why and how. It doesn’t matter if  it’s traditional or digital media. You need to be able to answer these questions: 

Who is your audience?  

What is your message?  

Where does your audience live?  

When should you run your campaigns?  

Why should your audience choose you?  

How will you know your advertising is working? 

These questions have always been the bedrock of traditional marketing and still apply even today with  digital marketing. Remember, there’s more to digital marketing than social media. PPC, display ads,  re-targeting, SEO and content marketing are also critical components of the digital marketing mix.  

Here are five reasons why you need a well-planned digital marketing strategy.

  1. It’s how your jewelry store gets noticed. 

Everything today is digital. With the average person spending 3 to 4 hours a day online (and that’s just  during their leisure time), we live in a digital-first world. The time spent online is even greater when  you consider working hours.  

Your audience isn’t flipping through magazines or watching traditional television anymore. It’s all  about scrolling through social media feeds and binge-watching streaming shows (without advertising).  If you’re jewelry store isn’t in front of your audience where they “live everyday”, then you don’t exist.  You must break through! 

  1. It’s measurable and easily tracked.

Traditional media (due to lack of measurement) has always struggled to answer basic marketing  questions. As newspapers, magazines and even billboards crumble and go out of business, gone are the old ways of advertising. Their power has eroded significantly. But, digital marketing – with real-time 

results and accessible analytics – easily outperforms even the most aggressive traditional marketing  campaign. Knowing your numbers is critical to your success. 

  1. It’s how relationships are built with the “new” jewelry consumer.

Digital marketing is a two-way medium. It’s conversational, especially on Facebook, Instagram and  TikTok. You can get feedback from your customers and instantly answer any jewelry questions they  might have. You’re no longer shouting your message at them. You’re helping them choose styles that  match their taste, or helping them shop for a gift for a loved-one. You’re able to fully understand the  latest jewelry trends and what your audience likes. You get to intimately know them just as they get to  know you! You build trust and relationships. 

  1. It builds your jewelry store’s brand identity.

When you grow your digital marketing, you’re growing your jewelry store’s brand. The more times  you can get in front of your audience, the more they’ll remember your name. Especially, when it  comes time to buy an engagement ring or even for a self-purchase to reward oneself. Half the battle in  sales is name recognition. If someone visits your jewelry website you can easily re-target them with  digital billboards, always keeping your name front and center. You want to be top of mind when  someone (or anyone they know) thinks of buying jewelry.  

  1. It’s scalable and can grow as big as your dreams.

Digital marketing is infinitely scalable to whatever your business goals are. The only limitations are  your knowledge and your budget. Both can be easily solved. You have to invest in your marketing and you have to invest in the right experts who know how to get the results that you’re looking for. If you  don’t have a lot of money to begin with, you can start small and grow your digital marketing  campaigns as you increase sales. Really, the only limit to your success is your own desire. Your  marketing should pay for itself! 

Even if you think you know digital marketing and have dabbled a bit online, chances are you’re just  skimming the surface. Yes, most people intuitively know how to use Facebook, Instagram, or Pinterest, but there’s no guarantee that you’ll be able to learn how to run effective ads on these platforms or keep  your costs low. And, you surely don’t want to overpay. Remember, every dollar saved is a dollar  earned, which you didn’t have to go out and replace. 

No matter what stage you’re in – from beginner marketer to digital marketing expert – there’s always  more to learn. Your digital strategy should be the driving force of your business. Digital marketing has

come a long way over the past 20 years and it’s not done yet. As younger generations come of age, it  will only grow to become even more prominent and critical to your jewelry store’s success. 

Contact Smart Age Solutions to redeem your free digital marketing audit and discover hidden  opportunities to grow your jewelry business. 

Speak To An Expert

(212) 719 9521

Our team of marketing experts are here for you. With years of experience in the world of digital marketing specializing in jewelry stores, we know exactly what it takes to bring your store to the next level. Call us today, and we can begin a new chapter in your brand’s story.


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