5 Email Marketing Strategies To Test In Your Jewelry Business In 2022 – Smart Age Solutions

5 Email Marketing Strategies To Test In Your Jewelry Business In 2022 

By Emmanuel Raheb 

Founder and CEO, Smart Age Solutions 

Email marketing is one of the most powerful digital marketing channels available for jewelry  businesses. No other marketing method has had the longevity and staying power of email. It’s been  here since the beginning of the Internet and with nearly 4 billion global daily email users, it’s here to  stay!  

According to a recent survey by Statistica, 78% of marketers have seen a huge increase in their email  open and click-through rates over the past year. While other digital marketing methods have been a  passing fad, email marketing is the one marketing method which has delivered consistent results over  time. 

Remember, the goal with email marketing is to generate high-quality leads and stay in your customer’s  in-box. Here are 5 email marketing strategies every jeweler should use in 2022 to grow their business. 

  1. Make your emails interactive.

Most emails are flat and static. The content usually consists of just an image and some basic text, with  the occasional offer or promotion included. To hold people’s attention, you need to up your email  marketing game. Include quick polls, consumer surveys, rollovers, animated GIF images and other  interactive elements. Anything you can do to make your email messages stand-out, will greatly  improve your click-through and open rates, ultimately resulting in more sales. 

  1. Segment your customers.

One of the best ways to improve your ROI is to segment your customers. Take your email list and  break it down into smaller groups. You can split your audience by male or female, age, location,  purchase frequency, or even buying interests such as bridal or fine jewelry. To do this, you need to  capture additional information about your audience. Any good CRM system should be able to integrate with your ESP, also known as your email service provider. The goal here is to have a clear profile of  who exactly your customers are. 

  1. Make use of user-generated content.

User-generated content (or UGC) is simply content that comes from your jewelry customers. UGC has been the foundation of social media marketing for years. When your audience sees other customers 

enjoying and wearing your jewelry or raving about their engagement ring, it becomes “social proof”  which is a powerful testimonial money can’t buy. This same content from social media can be adapted  for your email marketing and sent to everyone on your list, guaranteeing it doesn’t go unnoticed. To  find user-generated content, go through your social media channels, check your hashtags, and see  who’s posting about you. You may be surprised just how much UGC you have! 

  1. Personalize your email content.

Use personalization to customize your emails and improve their effectiveness. You can test different  subject lines, customize content, adjust the timing of your emails, include special offers or promotions  to different types of buyers...and much more! Any way you can make your email content more  personalized to each individual, the better results you’ll see. It’s well worth the investment. 

  1. Focus on mobile.

Mobile has been gaining traction every year since smart phones were introduced. Currently, 66% of  emails are opened on a mobile device. People use their phones to check emails and quickly scan their  in-boxes to see what’s worth their time. It’s absolutely critical that you ensure that your emails are  mobile-responsive and that all images, text, and call-to-action buttons are easy to read and working  properly. Additionally, you’ll want to keep the mobile experience in mind as you’re designing your  emails. Remember, that mobile screens are small so you need to keep things clean and clutter-free.  You don’t want your jewelry customers scrolling endlessly or your marketing message to get lost. 

In summary, email marketing is a real game-changer. With the pandemic still upon us, the year 2022 is  going to be even more challenging for jewelry store owners than ever before. Re-assess your digital  marketing strategy and start leveraging your email campaigns. There is a lot of untapped potential you  can make use of. The jewelers that have survived the past few years have focused on their digital  marketing channels -- starting with email. It’s made a huge difference for them and it will do the  same for you! 

Speak To An Expert

(212) 719 9521

Our team of marketing experts are here for you. With years of experience in the world of digital marketing specializing in jewelry stores, we know exactly what it takes to bring your store to the next level. Call us today, and we can begin a new chapter in your brand’s story.


Websites Built


Of Our Customers Rate Our Support As Excellent


Google Partner Facebook Partner Shopify Partners Waze

Get In Touch

    It's 100% commitment free.