When it comes to increasing your social media engagement, we got you covered! Content publishers know that publishing great content and building your social media channels can bring in more traffic and leads for your brand.
It’s important for every online business to be active on social media. That means, posts should be created on a frequent basis, should have a purpose, and should be effective. Below are six tips to help you grow your social media audience.
1. Publish Tons of Content
Content is the heartbeat of social media. It’s not enough to send out a single tweet on a Friday afternoon (or 3 a.m. for that matter) and assume that it’s sufficient. Your posts should give your audience something to look forward to, and your consistency should keep them coming back. Repeat visitors are more likely to become brand loyalists, and they will champion your cause, as long as you adequately fuel your movement.
2. Have a Call to Action
Once you have an audience checking out your social media channels, you will need a call to action. A call to action should deter inactivity and, instead, compel action. Your call to action should serve as a final instruction to your visitor. Usually, in social media marketing, this means a click—taking them to your website or a product—to get more information on the subject discussed.
3. Use High-Quality Photos
It is proven that using high-resolution photos increases your social media engagement. Having high-quality images that complements your text-based content, will bring in a lot more views than just having text alone. The reason behind this is simple: 93% of communication is nonverbal, and photography helps you communicate effectively to your audience online. The quality at which you present your content says a lot about your professionalism and expertise.
4. Be Social
Engaging with other social media channels, blogs, websites, etc. will increase your awareness. Also, people are inclined to engage with you, once you get the conversation going. Socializing with others in your industry can lend itself to increased social engagement.
5. Include Tags and Mentions
Using hashtags, on Instagram for example, will increase your chances of exposure. Higher exposure means more people see your content – and that is always a good thing! It’s important to make sure that the hashtags you use and the accounts you mention are relevant to your content.
6. Be Patient
Patience, as they say, is a virtue and this tip is probably the most important tip on the list. No matter what your goals are, it will take time to see them through. It’s easy to get impatient waiting for results, but social media marketing is not going to convert your audience overnight. Fundamentally, the purpose of increasing social media engagement is for retention: to stay on consumers mind when they are in search of a product or service that you provide.
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