Now is the perfect time to double down on your social media marketing efforts and get more out of Instagram.
The popular photo sharing app has over half a billion active users – and that number continues to grow each day. Without a doubt, Instagram is essential for both brands and agencies to publish their content. Instagram has also developed business tools to improve your marketing efforts. For marketers, this is certainly a massive opportunity that you don’t want to miss.
Here are three ways to supercharge your Instagram marketing.
1. Have a Theme (Find Your Niche)
Popular Instagram accounts generally stick to a consistent theme: Posts from models are all about selfies, images of them modeling, and snapshots of their lives in the thick of the fashion industry. On the other hand, posts from MMA fighters, show off their fitness lifestyle and take you behind-the-scenes of their training regimen.
This approach works. Having a theme makes it easier to tell a story, which allows your audience to easily know what you’re all about. Your audience will expect a rhythm and resonate with your content much more quickly.
2. Be Exciting
Being consistent doesn’t mean that you have to be predictable and boring. Be inspirational! If people are taking the time to visit your account, to see what you’re putting down, make it worth their while.
Take a moment and look at your own feed… is it exciting to you? Don’t fall into the trap of becoming repetitive. You must find the right balance between putting out content that’s new and different, while still posting regularly.
3. Use Video
Remember, Instagram is a social networking platform that allows you to connect with your audience. One great way to do that is through a short 3 second to 1 minute video. Don’t be afraid to show off your personality. People will follow you because of your unique, creative, and engaged with your content—dare to be different!
Also, it’s important to make a good first impression, having a great thumbnail is key because it is the first thing new users see. Your thumbnail should effectively attract viewers attention. Learning through trial and error is an important part of the process. Content is the heartbeat of social media and it’s up to all of us to keep it alive.
Let us know in the comments down below what Instagram tip would you add to the list? We’d love to hear them.
