If you own a jewelry business, you are likely most concerned with marketing your company to people in your local area. No matter where people are located, they use Google to gather information about which companies they choose to buy from. Here are three ways to boost your SEO and gain visibility in your local market.
Method 1: Google My Business
When people search Google for your business or for businesses similar to yours, what shows up? With Google My Business, you are essentially creating a profile for your business on Google. When people search for a business like yours, Google knows to present your business to them as a relevant search result complete with information like your phone number, website address, and store hours.
Google My Business also offers extras such as Google Posts which allow businesses to share content that ranks highly directly on Google. If you are already creating content for Facebook or Instagram, consider uploading those posts to Google as well.
One of the best ways to reach your intended customer base is by providing the content they are looking for. For people who are searching for jewelry, that could include photos and descriptions of items.
Method 2: Optimize for keywords used by people in your area
If you have website content or are trying to get your website to rank higher in Google’s search engine for people searching for local businesses, you need to find out what people in your area are searching for. The easiest way to do this is to use Google’s Keyword Planner. This tool allows you to search for specific keywords that people in your specified area are typing into Google’s search bar.
Once you’re armed with this information, you can update the content on your website to include these keywords. You don’t want to just randomly include the keywords in your text, though. Make sure you’re meaningfully adding the words where they belong because Google takes website quality into account in their rankings as well.
Method 3: Google Reviews
One of the things Google considers when serving results to people searching for businesses is the number of positive reviews the company has. Not only that, before people visit locations, they often browse reviews so they know what to expect. If you have no reviews, a potential customer might visit a competitor who actually has reviews because they have a better idea of the kind of service they can expect.
After every purchase, consider asking your customers to leave reviews on Google.
